India, March 19 -- Customer Relationship Management (CRM) industry is evolving rapidly, and is expected to be a market that is worth $82 billion by 2025. In an interview with DataQuest, Sunil Jose, SVP and Country Leader, Salesforce India, outlines the challenges faced by sales and marketing heads in terms of customer expectations, how India is evolving from a CRM perspective, and the future roadmap for Salesforce India.

What are the main challenges that sales and marketing heads of organizations facing in India?

Customer expectations are skyrocketing, and it's changing what it means to be a successful businessperson in any role. Today, we live in an instantaneous world, but also one in which tailored, consultative experiences built on ...