India, Jan. 20 -- A whopping amount of digital data is being created every single day. And, as businesses transition to digital and encourage their customers to engage online, there is a lot of data that also gets left behind in the form of digital footprints. IBM's report of 2017 entitled 10 Key Marketing Trends states that 90% of the world's data was created in the previous two years at the rate of 2.5 quintillion bytes per day-2.5 quintillions is 2,500,000,000,000,000,000 bytes! Experts further believe that by 2020, the digital universe will be 40 times its present size.

That's a lot of data-and lot of opportunities for businesses and cyber criminals, alike.

While businesses compete among themselves through innovative services and of...