India, March 20 -- The advertising technology space has evolved tremendously over the past few years with many rapid advancements in the sector. One of the banes that has come from this advancement is ad fraud. It has become an incredibly widespread problem for digital marketers and publishers across the globe.

Mobvista, a technology platform providing mobile advertising and mobile analytics services to the app developers globally participated in the AdTech 2019 recently and spoke in detail on this issue. Neeraj Sharma, Country Manager, South Asia and MEA, Mobvista attended the panel discussion "Predicting, Prospecting and Premium - The New Era of Programmatic" and said, "With the ongoing focus on privacy and data, as well as the continu...