Pakistan, April 21 -- In a country where international brands have long dominated the technology landscape, a homegrown Pakistani startup is rapidly changing the equation. Zero Lifestyle, founded by 23-year-old entrepreneur Daniyal Naeem, is emerging as an alternative to established international brands in Pakistan's wearable tech market."

Redefining Pakistan's Tech Landscape

As Pakistan's wearable tech market expands at an impressive 25% annually, Statista forecasts the combined fitness tracker and headphones segment will reach a valuation of approximately PKR 95 billion by yearend, and Zero Lifestyle has strategically positioned itself to capitalize on this rapid growth.

"International brands established quality benchmarks, but their...