Pakistan, June 30 -- Is chaos a breakdown of order or an absence of it? Sadly the pandemic disallows a sit down with some friends to offend the universe's sense of pseudo intellectualism but when it comes to opportunities in ecommerce the latter is definitely true. For the bold ambitious startup founder and investor, ecommerce in Pakistan is an area of the economy where order can be imposed, and the payback is real.

Pakistan is the last great ecommerce market left in the world. Over 200 million people, a fluctuating but sizable middle class, and a young population which is increasingly comfortable with digital are great drivers. Regulations that cause great friction in digital payments, hurdles in ease of doing business, anemic smartphon...