Pakistan, Jan. 14 -- TikTok has been named FIFA's first-ever Preferred Platform for the 2026 World Cup. The partnership will give fans unprecedented access to exclusive content and interactive experiences. It runs until the end of 2026 and marks a new digital era for football's biggest event.

The collaboration allows TikTok to offer official FIFA coverage, including behind-the-scenes access and interactive fan experiences. Fans can follow press conferences, training sessions, and exclusive events through the platform. Selected creators will receive special access, while others can co-create content using FIFA archives.

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TikTok's FIFA World Cup 2026 hub, powered by TikTok GamePlan, will ...