Pakistan, Jan. 14 -- TikTok has partnered with FIFA under a historic global agreement to become the official Preferred Platform for the 2026 World Cup, providing fans with expanded coverage, behind-the-scenes access, and interactive experiences. The partnership will run through the end of 2026, redefining digital engagement around football's biggest tournament.

The collaboration allows TikTok to offer comprehensive World Cup content, including original videos, community-driven football experiences, and interactive fan engagement beyond traditional match broadcasts, making the platform central to how audiences experience the event digitally.

Fans will gain access to TikTok's immersive FIFA World Cup 2026 hub powered by TikTok GamePlan, f...