Pakistan, March 20 -- Our society's worst nightmare of seeing divorced women happy (well, God forbid) wasn't over yet that a billboard, featuring a sassy bride wearing dabang goggles "happily" running away from her marriage, comes to haunt.

This ad came as a part of wide marketing campaign of bike services of leading ride-hailing app in Pakistan with diverse other catchphrases.

Although sources at careem say that the ad was just a humorous way to attract attention and promote their bike especially how it can be used in any kind of situations, and there was no social motive behind this ad. But it, undoubtedly, probed some cultural sensitivities revolving around marriage inviting an infuriated backlash from twitteratis. Some saying it's v...