Pakistan, July 31 -- The real story of Pakistan's quickly growing e-commerce sector isn't just about a digital revolution but about the empowerment of local businesses, the foundation of our communities, stepping onto a global stage that was previously unimaginable. It's not just about tech giants dominating the online space. In Pakistan, the narrative is all about the neighborhood grocer, the small restaurant startup, and the passionate home baker who are the unsung heroes of this transformation.

For decades, their reach was limited by location, footfall, and the limits of a physical storefront serving neighbours who stopped by on foot or rickshaw. Beyond their street, the world was huge - and seemingly out of reach. But the digital tra...