SDPI meeting on improving business prospects for Khyber Pakhtunkhwa's Services Sector
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Pakistan, Oct. 14 -- Ms. Azzah Attique, Entrepreneur and tourism sector expert said that tourism has been badly hit given the ongoing challenges. All sub-sectors including hospitality, transport, entertainment, have been affected and require a customized response. All sub-sectors need to be digitally integrated. Khyber Pakhtunkhwa has 35 million population and majority is youth - many have stakes in local tourism. Not giving attention to this sector could give rise to unemployment. The government is not investing in hospitality education and skills. Covid-19 now provides re-skilling opportunities. Singapore is favouring stay-cations to revive the local hotel industry. We are bringing chefs from Pakistan to Singapore to introduce Pakistani...
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