Pakistan, July 16 -- Pakistan witnessed a major leap toward digital payments during Eid-ul-Adha 2025. According to the State Bank of Pakistan (SBP), buyers and sellers in cattle markets completed 64,553 online transactions, settling a massive Rs4.66 billion. This was a sharp rise from Eid 2024, when only 13,000 transactions worth Rs560 million were recorded.

This growth came from SBP's 'Go Cashless' campaign, aimed at promoting Digital Financial Services (DFS). With support from 24 partner banks, the campaign was rolled out in 54 major cattle markets across Pakistan. The move encouraged traders and buyers to shift from cash to digital platforms.

To ease this shift, the SBP temporarily increased transaction limits from May 19 to June 15,...