Pakistan, April 20 -- Punjab is stirring again. The land that gave us Baba Farid and the rhythm of dhol beats is seeing a cultural revival that feels both overdue and surprisingly fresh.

At the centre of this resurgence is Chief Minister Maryam Nawaz Sharif, who's made the preservation and celebration of Punjab's identity a visible part of her agenda. In one of her early speeches, she described Punjab's cultural legacy as a shared pride and promised government backing to help it survive, grow, and reach younger generations.

This isn't just talk. Across the province, funding has been boosted for local festivals and traditional events. Schools and colleges have been encouraged to hold Punjabi poetry readings, storytelling sessions, and co...