Pakistan, July 13 -- The Pakistan Cricket Board (PCB) has launched a comprehensive valuation process for the Pakistan Super League (PSL) as it prepares to make important commercial decisions ahead of the next season. The evaluation will focus on assessing the worth of the six franchises, media rights, title sponsorship, and other key commercial assets. This strategic move is part of the PCB's long-term plan to enhance the league's global footprint and revenue generation.

This decision follows a series of meetings held at the National Cricket Academy (NCA) in Lahore earlier this week. The sessions, led by PCB CEO Salman Naseer, included top officials from the franchises, sponsors, broadcasters, and other commercial stakeholders. The goal ...