Pakistan, Feb. 8 -- The 29th China (Sichuan) New Year Shopping Festival, one of the nation's premier annual trade and cultural events, is currently in full swing in Chengdu from January 30 to February 11, with a parallel session taking place in Chongqing, according to China Economic Net (CEN).

This year's festival features an expansive 50,000-square-meter main exhibition area in Chengdu, attracting over a thousand enterprises from 36 countries and regions, as well as nearly 30 Chinese provinces, showcasing more than 100,000 varieties of high-quality New Year goods.

Among the diverse international participants, Pakistan is represented by eight companies operating across 12 exhibition booths.

They are showcasing a wide range of authentic...