Published on, Sept. 21 -- September 21, 2025 5:40 PM

Pakistan is setting ambitious goals to generate between $30 billion and $40 billion annually through tourism, driven by its unmatched natural beauty, historic sites, cultural heritage, and diverse religious landmarks that attract global travellers.

Sardar Yasir Ilyas, Prime Minister's Coordinator for Tourism, revealed that Pakistan will host its first international "Tourism Road Expo" in November, where local attractions, cultural festivals, and traditional cuisines will be showcased with international chefs participating in competitions.

Read more : PM Shehbaz vows to make Pakistan a top global tourist destination

Calling the government's decision to declare tourism an industry a v...