Pakistan, July 27 -- Pakistan's skincare industry is getting a natural makeover. With rising awareness about harmful chemicals, support from health experts, and the backing of Gen Z influencers, more Pakistanis are embracing organic beauty as a lifestyle. This movement is sparking innovation, empowering local brands, and putting Pakistan on the global clean beauty map-one natural ingredient at a time.

Until a few years ago, chemical-heavy beauty products dominated shelves across the country, with imported creams and whitening formulas setting the tone for skincare routines. But a major shift began to unfold post-2023. As stories about steroid-laced creams and mercury-infused formulas came to light, consumers started asking tougher questi...