Pakistan, March 29 -- Pakistan's e-commerce sector reached a valuation of $7.7 billion in 2024, with retail e-commerce contributing $5.4 billion. Despite a forecasted annual growth rate of 17%, small and medium-sized enterprises (SMEs) face challenges in tapping into the global market. These obstacles include unreliable internet, digital payment issues, and a lack of consumer trust.

While digital payment adoption has improved, online transactions remain slow. A preference for cash-on-delivery, especially in urban areas, is still prevalent. This preference stems from skepticism about online shopping, worsened by incidents of undelivered products. Experts argue that a lack of secure, user-friendly payment systems is hindering e-commerce gr...