Published on, Aug. 30 -- August 30, 2025 12:42 AM

Following the successful first leg of the Pakistan Rice Road Show 2025 in Accra, Ghana, the Trade Development Authority of Pakistan (TDAP) officially launched the second phase today in Abidjan, Cote d'Ivoire.

This landmark two-day event at the Novotel Plateau Hotel brings together 28 of Pakistan's top rice exporting companies to showcase their premium Basmati and affordable milled rice offerings to prospective Ivorian buyers and importers, said release issued here on Friday. In a video address to the gathering, Federal Minister for Commerce Jam Kamal Khan emphasized that these road shows are about building enduring partnerships rather than mere trade transactions. The minister highlighte...