Pakistan, June 22 -- The Pakistan E-Commerce Association (PEA) has sought help of the Lahore Chamber of Commerce and Industry (LCCI) in mitigating the potential damage to the e-commerce ecosystem because of new taxation policies.

In a meeting with LCCI President Mian Abuzar Shad here Saturday, a PEA delegation shared industry apprehensions and emphasized the urgent need for collaborative efforts to protect Pakistan's emerging digital economy.

Former LCCI President Muhammad Ali Mian, delegation members Shahbaz Siddique, Imran Haider also spoke on the occasion while LCCI Executive Committee members Khurram Lodhi, Amina Randhawa and Rana Muhammad Nisar were also present.

The PEA delegation apprised the LCCI President that the sudden introdu...