Pakistan, June 24 -- A delegation from the Pakistan Advertisers Association (PAA) today represented the advertising and marketing communications sector at the Post-Budget Consultative Meeting on Tax Anomalies convened by the Federation of Pakistan Chambers of Commerce & Industry (FPCCI).
At the forum, PAA voiced the industry's collective concern over the recent increase in Withholding Tax (WHT) on specified services, including advertising, from 4% to 6%-a move they termed as economically punitive and unsustainable. The delegation presented a detailed case outlining the severe impact of the hike, describing it as equivalent to a 17% super tax when viewed in relation to average net profit margins of just 15%.
"In an environment already stra...