Pakistan, July 20 -- Netflix has started using generative artificial intelligence (AI) in its movies and series for the very first time. The popular streaming service applied this technology in its new Argentinian science fiction series titled El Eternauta, based on a globally acclaimed graphic novel.

According to a tech news website, Netflix used generative AI to create a key visual effect in the show - a building collapse scene. The company stated that this scene was completed faster, at a lower cost, and with higher quality compared to traditional methods.

Netflix Co-CEO Ted Sarandos explained that AI is not intended to replace visual effects (VFX) professionals. Instead, it is designed to enhance their creativity and increase effici...