Pakistan, Oct. 21 -- It began with a smile and a single word "Nadia." and her reply "Jee". Within hours, the lighthearted "Nadia-Jee" clip had spread across Pakistan's social media feeds, turning into countless memes, jokes, and political punchlines. What seemed like harmless fun quickly evolved into a cultural moment, proving once again that in Pakistan, a meme can shape conversation faster than a news bulletin. Behind the humor lies a deeper truth: our digital world has become the new arena for shaping perceptions, spreading misinformation, and defining narratives.

Social media, once meant to connect people, has transformed into a noisy battlefield where facts are often lost in the crossfire. A cropped video, an edited image, or a misl...