Pakistan, Jan. 24 -- French President Emmanuel Macron created a viral fashion moment at the 2026 Davos summit. The trigger was his dark aviator sunglasses, which went viral across social media. Memes compared him to Tom Cruise in Top Gun, while clips of his speech spread worldwide.

Macron wore the Henry Jullien Pacific S 01 sunglasses for medical reasons. A burst blood vessel in his eye made indoor wear necessary. However, the glasses quickly became a style statement and captured global attention. The €659 ($700) frames were a gift to Macron in 2024, fully made in France.

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The eyewear's viral fame had financial consequences. Vision Tech, the Italian parent compan...