Pakistan, Jan. 29 -- Continuing its efforts towards academia-industry collaboration, the Suleman Dawood School of Business (SDSB) at LUMS has developed another case study for its academic and executive programmes, focused on the successful turnaround of JazzCash. This case study highlights the power of disruption and innovation in today's rapidly evolving business landscape.
SDSB has pioneered the use of the case method of teaching in Pakistan. Students engage with real-world business challenges, assuming the role of decision-makers to analyse and develop practical solutions in an interactive classroom setting. Authored by SDSB faculty, Dr. M. Adeel Zaffar, Dr. Adnan Zahid and Dr. M. Shehryar Shahid, the case titled, JazzCash: Successful F...