Pakistan, July 17 -- Singer and songwriter Lady Gaga is used to headlining world tours and Vegas residencies, but the superstar singer and fashion icon is headlining Amazon Prime Day this year, with the launch of a new beauty brand dubbed Haus Laboratories.

The gender-neutral makeup line, which shares a name with the singer's Haus of Gaga creative team, launched this morning as part of Amazon's Prime Day event, which stretches out over two days this year and offers thousands of deals and promotions across the online retailer's site

Lady Gaga says she wanted to team up with Amazon to make her products as inclusive and accessible as possible. Though the first units won't ship until September, they're available for preorder exclusively to ...