Published on, Sept. 2 -- September 2, 2025 12:36 AM

Laam, Pakistan's largest digital fashion retail platform together with Design651, seasoned fashion and retail experts, proudly announce the launch of LAAM Fashion Week, a next-generation fashion platform redefining how Pakistan's fashion industry engages with the world. Driven by the vision of uniting creativity and commerce, LFW will transform high-impact runway storytelling into instant shoppable experiences via a dedicated LFW website. This means, every look showcased on the runway will be available for purchase by customers around the globe, solving one of the industry's biggest challenges: translating runway visibility into global retail access with scalability. LFW is set to debut...