Pakistan, May 1 -- K-Electric (KE) has been awarded top honors at the Effie Awards Pakistan 2025, securing the prestigious Grand Prix for Campaign of the Year along with a Gold Effie in the Small Budget category for its energy conservation campaign "Farq Parta Hai."

The campaign successfully enabled more than 510,000 customers to pay their bills on time.

The campaign also helped convert over 422,000 customers into the protected category, allowing them to benefit from subsidized electricity tariffs by keeping a check on their consumption levels.

Launched amidst a national economic crunch and rising electricity tariffs nationwide, the campaign tackled a critical yet often overlooked insight: 70% of customers didn't understand what drives...