Pakistan, Jan. 25 -- Prime Minister of Azad Jammu and Kashmir Faisal Mumtaz Rathore on Saturday highlighted the immense and untapped tourism potential of Azad Kashmir.

He invited the business community to play an active role in developing the sector as a key driver of economic growth, investment, and employment in the region, said a press release. He expressed these views while talking to a delegation of the Islamabad Chamber of Commerce and Industry (ICCI), led by its President Sardar Tahir Mehmood, which called on him on Saturday to felicitate him on assuming the office of Prime Minister of Azad Jammu and Kashmir. Welcoming the delegation, the AJK Prime Minister said that Azad Kashmir's natural beauty, scenic landscapes, and favorable ...