Pakistan, July 29 -- Huda Beauty recently announced it will donate 100 percent of sales from its recent Kalamantina collaboration to Medecins Sans Frontieres (Doctors without Borders), in support of life-saving medical work in Gaza.

The campaign, created in partnership with Palestinian-French musician Saint Levant, whose real name is Marwan, was launched to help preserve Palestinian agriculture.

However, as the humanitarian crisis in Gaza worsens and access to food and aid remains limited, the beauty brand has chosen to redirect the full amount raised, totaling $210,000, to support the life-saving work on the ground of Doctors without Borders.

"Support on the ground has become even more crucial," the company said. "At a time when we ar...