Published on, Sept. 29 -- September 29, 2025 11:15 PM

Pakistan is facing one of the most devastating floods in its history. Homes have been washed away, families displaced, and millions are left struggling without food, medicine, or shelter. In moments like these, it's not just governments or relief organizations that must step up brands, too, carry the responsibility of standing with their people.

This September, BogoLiv is turning lifestyle into lifeline. Through its Flood Relief 2025 Campaign, the brand has pledged to donate 50% of every membership revenue directly to registered relief organizations across Pakistan. This isn't a token CSR initiative or a short-term charity drive. For BogoLiv, it's a deliberate choice to redirect half...