Pakistan, Oct. 2 -- First Lady Bibi Aseefa Bhutto Zardari on Wednesday highlighted the alarming rise of breast cancer cases in Pakistan, urging the nation to prioritize early detection and awareness.

In her video message at the start of Breast Cancer Awareness Month, the first lady revealed that over 90,000 women in Pakistan were diagnosed with breast cancer every year, with more than 40,000 losing their lives to the disease due to late diagnosis and lack of timely treatment.

"Most breast cancer cases in Pakistan are detected at a later stage, which significantly reduces the chances of survival," she said adding that with timely diagnosis and proper treatment, the survival rate can exceed 90 percent.

She emphasized the importance of re...