Pakistan, May 1 -- English Biscuit Manufacturers (EBM), Pakistan's premier biscuit and snacking company, has showcased its marketing mastery by clinching three Golds and a Bronze at the prestigious Effie Awards 2025. These wins reinforce EBM's leadership in marketing creativity and brand excellence.

EBM's "Anthem for Education" campaign garnered two Golds for its powerful storytelling and social impact in the Branded Content and Topical Marketing categories. The Peek Freans Heart Beats campaign also secured a Gold for its emotional impact and innovative brand engagement in the New Products and Services category as the most innovative product launch of 2024. EBM's Peek Freans Click campaign also earned a Bronze in the Snacks & Desserts ca...