Pakistan, July 7 -- E-commerce businesses in Pakistan are struggling to navigate a new tax regime introduced on July 1, 2025, as confusion grows over how the rules will be applied. Sellers, courier services, and online platforms are uncertain about the tax collection process and regulatory compliance, leading to delays and business disruption.

The Federal Board of Revenue (FBR) has identified eight major international platforms, including Facebook, Google, Netflix, and Spotify, as part of its expanded tax net. Local giants like Daraz, OLX, and Zameen have also been impacted, with total transaction volumes exceeding Rs317 billion, according to a Dawn report.

Under the new regime, an 18% general sales tax (GST) applies to all online purch...