Islamabad, Jan. 29 -- On Data Privacy Day, Kaspersky shines a light on the often-overlooked privacy trade-offs involved with using popular, everyday apps. These include social media apps, but also others such as e-commerce apps, fitness and health tracking apps. While these apps offer convenience, they also collect and share vast amounts of personal data, exposing users to invasive profiling and potential security risks.

In 2024 alone, Kaspersky detected over 49 billion instances of web trackers collecting user behavior data globally . With the rise of AI-driven data tracking and predictive analytics, the privacy risks associated with these apps are more significant than ever.

Many of the apps we use daily, often without a second though...