Pakistan, July 2 -- Over recent years, governance worldwide has begun to recognise a quiet yet significant truth: policies, no matter how well-crafted, cannot succeed in a vacuum of meaning. In complex, fragmented societies, particularly those facing economic pressures, democratic fatigue, or internal conflict, people do not judge governments solely on their actions. They also respond to how those actions are explained, communicated, and woven into the broader story of national life. Yet, in many bureaucratic cultures, communication remains an afterthought. It is seen as an add-on to policymaking rather than an integral part of the process. The result is an ongoing disconnect between state intentions and citizen perceptions, often mistake...
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