Pakistan, March 21 -- Can you imagine that there was a global fashion icon walking on the streets of Lahore, yet his visit
remained low profile, with no structured engagement from the government or Pakistan's fashion
industry?
Jimmy Choo, one of the world's most renowned luxury designers, recently visited Pakistan in
February this year. His first ever visit to Pakistan should have been seen as an opportunity to project
Pakistan beyond the country's usual narratives of terror, political turmoil and security concerns.
Nevertheless, his visit was handed with nominal fanfare, no official recognition and certainly no
concerted effort to showcase Pakistan's creative side on a global scale. A name that holds weight in
the global fashion in...