Pakistan, April 15 -- With extensive experience supporting ministers and leaders in various capacities - from press attache in Kuala Lumpur to Press Minister in Paris, and culminating as Press Secretary and media advisor to the President - I had developed a habit of instinctively evaluating public relations campaigns. The Bahawalnagar incident serves as a prime example. Despite an otherwise successful media campaign, a significant flaw was the unwarranted escalation of the incident in traditional media, which initially emerged on social media and should have been contained within that platform.

Let's explore why the Bahawalnagar incident should have been contained within social media. The posts, including footage, views, analysis, and co...