Pakistan, March 18 -- Audi is evaluating whether to increase car prices in the U.S. to offset rising import tariffs. CEO Gernot Doellner emphasized that despite political uncertainties, the U.S. remains Audi's key growth market. The company is also considering localizing production in North America to reduce tariff exposure.
Audi's Mexico plant, which manufactures the popular Q5, is heavily impacted by tariffs. The U.S. recently granted a temporary exemption for automakers complying with free trade rules. However, Audi's finance chief Juergen Rittersberger stated that the company might still pass some tariff costs to customers.
In addition to tariff concerns, Audi announced plans to cut 7,500 jobs, aiming to improve efficiency and boost...
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