Pakistan, Sept. 9 -- Apple is expected to unveil its highly anticipated iPhone 17 lineup today, with artificial intelligence features likely taking center stage at the "Awe Dropping" event. While the tech giant has kept details under wraps, this yearly September launch typically showcases the latest generation of iPhones, which remain Apple's most important revenue driver worldwide.

Although iPhones still dominate the premium smartphone market, Apple now faces growing pressure to prove it can compete in the fast-moving world of generative AI. Analysts say that rival Android phone makers have already introduced advanced AI features, while Apple's approach has been slower and more cautious. This delay has reportedly caused some users to po...