Pakistan, April 24 -- Alkaram, well-known for its legacy in Pakistan's fashion and lifestyle industry, has announced a dynamic transformation with the launch of its new logo and brand identity. The rebranding initiative was unveiled at a prestigious event in Karachi, where the unveiling event was graced by the presence of Alkaram's key leaders, including Ali Fawad, Managing Director, Mehvish Waliany, Chief Operating Officer, and Urooj Ahmed, Head of Marketing, who spoke about the future direction of the company.

Established in 2010, Alkaram is known for its dedication to quality and trend-setting fashion offerings. Backed by Alkaram Textlie Mills, the retail chain holds a strong heritage and knowledge of fabric. The brand has cultivated a ...