Published on, Sept. 17 -- September 17, 2025 1:43 AM

Around 19 Pakistani companies are participating in the ISM Middle East 2025 - a leading international trade fair dedicated to the confectionery, sweets, and snacks industry, serving as a key platform for producers, manufacturers, and retailers across the Middle East, Africa, Asia, and beyond.

Consul General of Pakistan in Dubai Hussain Muhammad, along with Trade & Investment Consular Ali Zeb Khan, inaugurated the Pakistan Pavilion at the ISM Middle East 2025, being held from September 15 to 17 at the Dubai World Trade Centre.

Two Pakistani firms under the umbrella of the Trade Development Authority of Pakistan (TDAP), while 17 other Pakistani companies are showcasing their products i...