Pakistan, Feb. 9 -- A recent study has identified the film and TV series with the highest demand for merchandise, with Barbie and South Park securing the top positions.

The research, carried out by clothing brand Chummy Tees, analysed online search volumes for the top 100 highest-grossing movies and Rolling Stone's top 100 TV shows. By calculating average monthly figures in the US since January 2023, the study unveiled the merchandise audiences want to purchase the most.

The data indicated a significant interest in Barbie's merchandise among the American public, with an average of 152,053 monthly searches. Barbie not only leads as the favourite in 48 states but surpasses the demand for franchises like Star Wars over seven times. After b...