ZANZIBAR, Feb. 13 -- ACTING Minister for Tourism and Heritage, Mr Mudrik Ramadhan Soraga has said the Zanzibar Commission for Tourism (ZCT), is implementing targeted strategies to strengthen Zanzibars presence in key international markets, particularly in Europe and Asia, in a bid to increase annual tourist arrivals.

Responding to a question from Ms Fatma Ramadhan Mohamed (Womens Special Seats) on efforts to expand Zanzibars tourism market, Mr Soraga said several initiatives are underway to consolidate and grow the European market share. Among them is a major outdoor advertising campaign in central London, featuring “Visit Zanzibar” branding on buses operating across the city centre.

Officially launched in January 2026, the ...