CHINA, Sept. 6 -- ZANZIBAR Commission for Tourism (ZCT) Executive Secretary Arif Abbas Manji launched the campaign during the Business, Investment and Tourism Promotion Forum in Weihai, Shandong Province, saying the initiative goes beyond increasing the number of visitors.

“This is not just about increasing tourist arrivalsits about creating sustainable opportunities for employment, investment and cultural exchange. Zanzibar will benefit through stronger partnerships, diversified markets and a more resilient tourism sector,” he said.

The campaign aims at boosting Zanzibars visibility on major Chinese digital platforms while positioning the islands as a leading destination for Chinese travellers.

And, through recognising Chi...