ZANZIBAR, Jan. 23 -- ZANZIBAR has officially launched its first-ever “Visit Zanzibar” destination marketing campaign in the United Kingdom, utilising Londons world-famous red buses to showcase the archipelago to millions of residents and international travellers.

The campaign, a strategic initiative of the Zanzibar Commission for Tourism (ZCT), was inaugurated yesterday by Tanzanias High Commissioner to the UK and Ireland, Mr Mbelwa Kairuki. It is designed to elevate destination awareness and significantly boost international arrivals.

The landmark international campaign is a direct outcome of diplomatic visit to London in April 2025 Zanzibar President Dr Hussein Ali Mwinyi, in April 2025.

During that mission, the President...