DAR ES SALAAM, Feb. 17 -- WALK into most offices in Tanzania today and you will find data everywhere. Sales reports. Customer lists. Transaction records. Mobile money logs. Inventory systems. Excel sheets. Power BI dashboards. Even WhatsApp chats capture customer feedback.

The data exists. The problem is what happens next. Too many businesses still make decisions based on instinct, habit or pressure from the boss. The numbers sit in folders. The dashboards look good at meetings. But when it is time to act, people still guess.

And that guesswork is expensive. In todays economy, guessing is not neutral; it directly reduces profit. When a retailer guesses which products will sell, they overstock slow items and run out of fast ones. Cash ge...