DAR ES SALAAM, June 26 -- WHY Your Brilliant Idea Needs a Bodyguard: The Power of Intellectual Property? Imagine you have just invented the next big thing, say a gadget, a killer app, a catchy brand, or maybe a super-cool logo that screams “buy me.”

Now imagine someone else swooping in, copying your idea and making a fortune while you are left wondering why you didnt protect yourself.

That, my friend, is where Intellectual Property (IP) steps in, wearing a cape and ready to save your innovation from the evil forces of imitation.

In todays world, where ideas and innovation reign supreme, IP has become a strategic asset business and simply you cant afford to ignore.

It is not just legal mumbo-jumbo or boring paperwork, it is...