DAR ES SALAAM, May 27 -- WHILE some business owners battle for market share, many dont realise that their biggest competitor isnt another business, its misinformed decisions.

The real crisis in most Tanzanias businesses, is not access to capital or talent. Its blind spots in business data. Too many business decisions in Tanzania still depend on “intuition,” “experience,” or the popular go to answer, “Hii ndio tumekuwa tukifanya miaka yote.”

But the data shows just how risky that is. Most Small and Medium Enterprises (SMEs) in Tanzania do not track their monthly revenue or costs in any structured way.

Even among medium-sized businesses, less than 40 per cent use any form of real-time data analytics. A...