Dar es Salaam, Nov. 13 -- Why Strengthening Media Coverage Matters for Womens, Childrens and Adolescents Health

Media coverage has the power to change how societies think, behave, and act on health. It shapes public understanding, drives social norms, and often determines what policymakers see as urgent. Yet despite this influence, the stories of women, children, and adolescents remain under-reported, under-funded, and undervalued.

At PMNCH, we see this gap every day – between whats happening on the ground and what makes the headlines. Closing that gap is not just a matter of fairness; it is central to achieving global health equity.

Strong media coverage doesnt just inform – it mobilizes. Research shows that sustained atte...