DAR ES SALAAM, July 8 -- TANZANIA has taken a significant stride towards strengthening its global trade footprint with the official launch of the ‘Made in Tanzania national trademark.

This new symbol of quality, authenticity and national pride is strategically aimed at boosting the countrys competitiveness in international markets.

The landmark initiative was unveiled on Monday by Zanzibar President Dr Hussein Mwinyi during the official opening of the 49th Dar es Salaam International Trade Fair (DITF) at the Mwalimu Julius Nyerere Exhibition Grounds.

The trademark is meticulously designed to position Tanzanian goods as distinctive and high-quality products in both regional and global markets, while celebrating local craftsmanship...